Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”

Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”

Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”

Our latest installment of the IRI Growth Insights C-Suite Conversation series features an in-depth discussion with Mark Clouse, president and CEO of Campbell Soup Company. He talked with IRI CEO Andrew Appel about working arm-in-arm with retailer partners to serve the unique needs of consumers in a pandemic and beyond. With a shift to at-home consumption, Campbell Soup is well positioned to support multitudes of new cooks, and Clouse shares the importance of media in building relevance with different consumers.

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