Advertising Through a Pandemic

Advertising Through a Pandemic

Advertising Through a Pandemic

Unprecedented times call for changes to marketing and optimization. It’s critical for CPG manufacturers to show their support and what they stand for to consumers in order to win their loyalty. New buying habits are creating a shift in brand and category that’s never been seen before. IRI’s Senior Vice President of Omni Channel Media, Jennifer Pelino gives an update on the state of the industry and tips on how to advertise during a pandemic.

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