Consumer Connect

IRI Consumer Connect™ Survey

Early View 2018

IRI Consumer Connect is a quarterly survey that examines consumers’ financial confidence and how it is impacting the way they shop for, purchase and consume CPG products. This edition provides a closer look at food and beverage trends, which are being impacted by a variety of forces, including economic shifts, irregular weather patterns, food pricing, tax reforms and a complex and evolving marketplace.  

Key findings:

  • Edibles trends are being impacted by a number of factors, including weather, household finances, inflation and an evolving market landscape.
  • CPG industry growth was quite low in Q1 2018, with price increases driving dollar sales growth; edibles fared slightly better than the industry as a whole.
  • Beverages (both alcoholic and nonalcoholic) and deli cheese were top-performing departments in Q1.
  • Trips and baskets have inched up, with national brands outperforming private label.
  • Economic expectations for the remainder of 2018 are favorable, and CPGs have opportunities to drive growth through premiumization and customized marketing programs.

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