FACEBOOK AND CPG ADVERTISERS
With its increased focus on user privacy, Facebook has made a number of changes to the way advertisers activate campaigns on its platform. In March 2018, Facebook announced that it would, in mid-August 2018, permanently remove Partner Categories, a major data source that the company used to help advertisers target relevant users on the platform. Since this targeting solution is one that many CPG advertisers relied on to activate third-party data directly on Facebook, the change has led to several questions from advertisers, including how they are going to effectively reach consumers on the platform going forward.
During this industry and IRI product update webinar, “Maximize Facebook’s New Path for CPG Advertisers,” attendees will learn:
Senior Vice President
Media Center of Excellence
Executive Vice President
Technology and Retail Media Platforms
Media Center of Excellence IRI
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