C-Suite Conversations:
Chris Moye, Chief Executive Officer, CROSSMARK

IRI’s Growth Insights C-Suite Conversations feature insights and best practices from CPG and retail industry leaders. The experiences of these executives and their companies demonstrate the agility and foresight that keeps our industry dynamic. This episode features Chris Moye, chief executive officer of CROSSMARK.

In conversation with IRI’s KK Davey, president, strategic analytics and Kurian Thomas, retail chief operating officer, Moye shares insights on driving change and repositioning the sales and marketing services company for a digital future, creating a road map for companies at the crossroads of brick-and-mortar and e-commerce.