Informing Pricing Decisions

Modeling Automation and Speed to Insights More Quickly Uncovers Growth Opportunities


A dairy manufacturer with a broad portfolio of regional and national dairy brands was experiencing declining revenues amid increasing competition and pricing pressures. The client needed a fresh and novel approach to informing its strategic pricing decisions and needed it quickly.


Within seven weeks, IRI Strategic Analytics developed price and promotion models for the client’s full portfolio of six categories using our automated modeling platforms. An experienced engagement team from IRI brought up working solutions and trained the client’s team to run simulations. The team leveraged the IRI Price and Trade Advantage (PTA) solution to measure responsiveness to various price/promotion strategies for the coming year through its war-gaming capabilities.


Solution training paired with deep insights delivery allowed for immediate adoption of the solution by the client’s brand team. Active collaboration with its trade marketing team through in-room real-time simulations provided valuable feedback to the client’s sales and marketing teams on plan alternatives. The client was able to identify its most actionable price and trade levers and arm its organization with the information needed to execute a growth agenda.

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