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A dairy manufacturer with a broad portfolio of regional and national dairy brands was experiencing declining revenues amid increasing competition and pricing pressures. The client needed a fresh and novel approach to informing its strategic pricing decisions and needed it quickly.
Within seven weeks, IRI Strategic Analytics developed price and promotion models for the client’s full portfolio of six categories using our automated modeling platforms. An experienced engagement team from IRI brought up working solutions and trained the client’s team to run simulations. The team leveraged the IRI Price and Trade Advantage (PTA) solution to measure responsiveness to various price/promotion strategies for the coming year through its war-gaming capabilities.
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