A large CPG manufacturer wanted to propel its e-commerce growth by understanding the performance of its own and competitive brands, as well as how its customers were interacting with its categories online. The client also wanted to understand how other organizations were effectively mobilizing their teams for success, as well as specific tactics to execute in order to activate growth.
IRI’s E-commerce Reporting Suite and analytic expertise provided valuable insights into the evolving marketplace and associated shopper behavior:
The company was able to gauge its performance against its peers, set achievable growth goals for e-commerce sales and create a growth road map, which included:
The client expects to achieve 150 percent in e-commerce sales growth due to the insights, opportunities and recommendations generated by IRI.
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