A frozen food manufacturer wanted to optimize its digital placement allocation to publishers and sites that would improve reach and frequency in order to drive sales and return on advertising spend for its brands.
IRI ProScores category buyers were overlaid with comScore Media Metrix across 50 brands among dozens of advertisers. The assessment found that:
IRI helped the client readjust allocation for each of its brands by publisher and site to increase ad effectiveness based on audience purchasing behavior.
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