By using the Shopper-First Shelf approach for assortment, retailers have been able to streamline their offerings and maximize the efficiency of their shelf space while still delivering on shopper needs. They have also seen category sales outperform control sets by mid-single digits, with some retailers achieving double-digit gains.
By the end of 2020, almost 15,000 retailer accounts – including chain and independent stores, small and large formats – had implemented this shopper-first strategy.
Constellation was also recognized for its excellence in innovative, profit-generating and shopper-centric category management platforms across all of CPG and was named a “2019 Category Captain” by Progressive Grocer magazine.
"This collaboration has empowered us to bring actionable, objective and data-driven assortment insights and guidance to our retailer and distributor partners. Being able to demonstrate the impact of adding/removing specific items and where sales are added, removed or transferred is a game-changer in helping retailers see how they can do more with less. These insights are critical in enabling the industry to take a more rigorous and disciplined approach to assortment and unleashing category growth."
Senior Vice President, TBA National Accounts