Assortment Collaboration

Supported by IRI, the client developed a holistic strategy for improving shelf assortment. Using IRI Assortment Optimization, the team identified products with lower incremental contribution to category sales as candidates to remove from the shelf. Next, they identified distribution voids that could be added based on their ability to create the most incremental growth to the category. Lastly, they simulated the incremental opportunity of adding in the manufacturer’s innovation. Using the simulation results, the manufacturer both identified opportunities for its own brands and provided a full aisle assortment recommendation to the retailer that would benefit the entire category. This allowed the manufacturer and retailer to derisk the decision to make a significant change to the shelf.