C-Suite Conversations:
Scott Howe, CEO, LiveRamp

IRI’s Growth Insights’ C-Suite Conversations feature industry leaders who share their boots-on-the-ground experiences and best practices to ensure our industry thrives. This episode features Scott Howe, CEO at LiveRamp, and IRI partner. LiveRamp is a behind-the-scenes company in CPG committed to building and nurturing the most trusted offline and digital identity resolution technologies.

Howe talks with Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence, about connecting with shoppers in an online world, new restrictions on how we collect and use data, the power of collaboration and more.