Tanya Domier, Chief Executive Officer, Advantage Solutions
IRI's Growth Insights C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. Our newest installment features Tanya Domier, chief executive officer of Advantage Solutions, a leading provider of outsourced sales, marketing, digital commerce, retail and other services to CPGs and retailers.
As CPG and retail companies navigate e-commerce demand at a faster pace of acceleration than ever predicted, partnerships between CPGs, retailers, and their sales and marketing partners have become even more important for success. In this exclusive interview, Domier speaks with IRI President and CEO Kirk Perry in depth about how these collaborations evolved during the pandemic. She also shares her views on the critical role of frontline workers, the changing CPG retail landscape, the transformation of sales and marketing firms into technology partners, and the keys to seamless omnichannel experiences. Domier concludes by disclosing her leadership philosophy and how it was honed by recent events.