Blog

How to Boost Your Fall and Holiday Campaigns With Purchase-Based Data

Post Date: 9/30/2021

Find out about why purchase-based data should be at the core of your targeting efforts and learn the six essential questions to ask your data provider.

Post Date: 9/24/2020

Halloween is right around the corner, but with COVID-19 still lurking across most of the U.S., trick-or-treating, big costume parties and other beloved traditions and gatherings are going to look much different this year. The pandemic continues to add extra complexity to all a...

Post Date: 10/31/2019

Direct-to-consumer (D2C) brands have some major advantages over legacy brands: they can often get to market faster, they can experiment more freely with partnerships and distribution models, and they are rarely seen as commodities. Most importantly, they intimately know their ...

Post Date: 9/05/2019

Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.

Post Date: 7/24/2019

Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.

Post Date: 7/03/2018

When was the last time you had a positive grocery shopping experience that really stood out to you? What made it stand out?

Post Date: 11/15/2017

Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.

Post Date: 7/20/2016

Find out what you need to do for more efficient marketing investments and better marketing outcomes.

Post Date: 4/13/2016

Want to get more shoppers to convert to purchase after seeing your digital ads? MaxPoint offers advice you can apply today to boost your digital ad effectiveness, gleaned from our experience with hundreds of CPG shopper marketing campaigns.

Post Date: 3/09/2016

When was the last time you had the opportunity to look through the lens of a kaleidoscope?

Post Date: 1/20/2016

With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.

Post Date: 5/22/2015

Everyone in CPG is talking about millennials/Generation Y and even Generation Z, and how to prepare for these digitally-savvy and diverse up-and-coming shoppers as their spending power increases. While it’s vital to have a solid strategy for reaching these younger U.S. c...

Post Date: 4/07/2015

Let’s face it – competition in the retail space continues to get more fierce. Whether it is a battle over pricing and promotion, online versus offline strategies, or the increasingly complicated shopper journey, major retailers wrestle every day with how to stay a ...

Post Date: 2/02/2015

The vast majority of shoppers make lists before they go shopping to maximize their time and make sure they get what they truly need. Even more compelling is that a quarter of shoppers actually make the extra effort to include specific brands on their lists. Improving shopper t...

Post Date: 12/05/2014

Whether advertising budgets are large or small, all CPG marketers (and their agencies) want to be more efficient, improve targeting and maximize reach to the people they want to influence. Digital advertising, with its many targeting techniques, has made it easier for marketer...

Post Date: 6/13/2014

Mobile is not only becoming a prevalent mechanism for media consumption; it is also disrupting the advertising industry. Traditionally, mobile data was subject to cookie tracking, which has long dominated the digital media measurement/targeting ecosystem. Yet, cookie tracking ...

Post Date: 4/30/2014

As we’ve noted in this space before, polling done in a recent webinar with more than 100 industry executives has been very revealing about their view of their business, current focus and action to address the impact of high value shoppers on their brands or banners. Howe...

Post Date: 4/17/2014

We’ve been talking about the priorities and focus of CPG and retail industry executives using polling answers collected in a recent webinar. The answers to our questions illustrate the disconnect between the current market landscape and the focus of industry executives. ...

How to Boost Your Fall and Holiday Campaigns With Purchase-Based Data

Post Date: 9/30/2021

CPG Brands and Retailers: Avoid Scary Sales Results This Halloween Season

Post Date: 9/24/2020

Unmasking How CPGs Can Get as Close to Their Customers as Direct-to-Consumer Brands

Post Date: 10/31/2019

What Most “Optimized” Ad Campaigns are Still Missing

Post Date: 9/05/2019

Balancing the Changing Consumer Pendulum in Fresh Foods

Post Date: 7/24/2019

Use Data and Empathy to Personalize Shopping Experiences

Post Date: 7/03/2018

Marketers: Avoid These Four Pitfalls in Personalization

Post Date: 11/15/2017

Consumer Marketing Mix for Growth in a Mature CPG Category

Post Date: 7/20/2016

From Screen to Store: How to Make Online Advertising Drive More In-Store Sales

Post Date: 4/13/2016

The Rise of Millennials – and What Marketers Should Do

Post Date: 3/09/2016

The Television of Tomorrow and the CPG Marketer

Post Date: 1/20/2016

Boomers: Key Shoppers in the Refrigerated and Frozen Aisles

Post Date: 5/22/2015

Five Ways Retailers Can Activate Their Customers and Categories

Post Date: 4/07/2015

How to Excite High-Value Health and Beauty Shoppers

Post Date: 2/02/2015

Make Your TV Media Buying More Efficient

Post Date: 12/05/2014

Leveraging POS Data and Location-Based Targeting for Mobile Advertising Success

Post Date: 6/13/2014

How Can I Improve My Targeted Marketing?

Post Date: 4/30/2014

How Do You Target High Value Shoppers?

Post Date: 4/17/2014

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