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Holiday sweet treats are still clearly a tradition; in 2017, more than $1.7 billion was spent on candy just for Valentine’s Day, according to the Nation...
While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.
Use data to capture new growth in snacks, especially with these two important consumer segments.
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