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CPG Brands and Retailers: Avoid Scary Sales Results This Halloween Season

Halloween is right around the corner, but with COVID-19 still lurking across most of the U.S., trick-or-treating, big costume parties and other beloved traditions and gatherings are going to look much different this year. The pandemic continues to add extra complexity to all a...

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25 Years of New Product Winners in CPG Reveals Cultural Snapshots

We decided to go for a dig through our digital archives for a detailed view of the top CPG food and non-food products sold through multi-outlet channels during the past quarter century.

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Past Recessions Meet Current Health Crisis to Shape New Market

By now you’ve likely lost track of how many times you’ve heard “unprecedented” used to describe life during COVID-19. While we haven’t experienced a pandemic like this in our lifetimes — and hopefully won’t again — we have experienced economic recession. A little more than a d...

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The Next Normal: Using Foot Traffic and Sales Data to Map the Road to Recovery

As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place.

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How Shoppable Recipes Are Powering Short- and Long-Term Growth for CPG Manufacturers and Retailers

The impact on CPG due to the coronavirus pandemic has been undeniable. For the past few months, it has been fascinating to watch canned goods and other center-of-store products experience unprecedented levels of growth.

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CPG Consumers Seeing Price Increases and Out-of-Stocks as COVID-19 Launches a Recessionary Period

So much has changed during the past few months since COVID-19 became a public health crisis and has now morphed into a financial pandemic creating havoc in the U.S. and globally.

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When Consumers Want to Stock up and Get Out: Integrated Insights Capture High-Value Shoppers on the Fly

We are now a few months into the COVID-19 pandemic in the U.S.

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Beyond Milk and Meat: Plant-Based Foods Continue to Sprout New Growth Across Categories

Consumer interest and adoption of plant-based foods continue to surge, and we’re now at a tipping point where I think it’s safe to say these foods are becoming mainstream. Food Business News recently called plant-based foods the trend of the year, as consumers increasingly inc...

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Cannabis in CPG: A New Crop of Opportunity

Legal cannabis is turning into a game-changer for the CPG industry. Many retailers’ shelves that currently hold plant-based hand creams and herb-infused kombucha can expect an extra ingredient to make its way into those products soon: cannabidiol (CBD).

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Shopper Data Is the Key to Sizzling Up Long-Term Success

Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?

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Balancing the Changing Consumer Pendulum in Fresh Foods

Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.

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New Product Engagement: Differences Across Racial and Ethnic Groups 

IRI’s New Product Pacesetters research has identified that not addressing the changing the population mix is a key ingredient in reducing total year one sales for new products.

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Collaboration Paves the Path to Private Brand Growth

There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.

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Fat is Back: The Rise of Whole-Fat Dairy

Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.

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Meet the Shifting Needs of Baby Boomers

Tips on engaging boomers and their younger counterparts, as well as what’s on consumers’ minds across all generations.

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The Future of Successful CPG Innovation is Behavior-Based

Read about key ways to make your innovation more effective.

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