A comprehensive analysis of frequent shopper program data helped a brand uncover the true reason behind its reduced sales.
Even with all of us now masked at the store, the grocery shopping experience is starting to feel more like it used to, especially as we increase our visits to stores.
Halloween is right around the corner, but with COVID-19 still lurking across most of the U.S., trick-or-treating, big costume parties and other beloved traditions and gatherings are going to look much different this year. The pandemic continues to add extra complexity to all a...
We decided to go for a dig through our digital archives for a detailed view of the top CPG food and non-food products sold through multi-outlet channels during the past quarter century.
By now you’ve likely lost track of how many times you’ve heard “unprecedented” used to describe life during COVID-19. While we haven’t experienced a pandemic like this in our lifetimes — and hopefully won’t again — we have experienced economic recession. A little more than a d...
As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place.
The impact on CPG due to the coronavirus pandemic has been undeniable. For the past few months, it has been fascinating to watch canned goods and other center-of-store products experience unprecedented levels of growth.
So much has changed during the past few months since COVID-19 became a public health crisis and has now morphed into a financial pandemic creating havoc in the U.S. and globally.
We are now a few months into the COVID-19 pandemic in the U.S.
Consumer interest and adoption of plant-based foods continue to surge, and we’re now at a tipping point where I think it’s safe to say these foods are becoming mainstream. Food Business News recently called plant-based foods the trend of the year, as consumers increasingly inc...
Legal cannabis is turning into a game-changer for the CPG industry. Many retailers’ shelves that currently hold plant-based hand creams and herb-infused kombucha can expect an extra ingredient to make its way into those products soon: cannabidiol (CBD).
Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?
Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.
IRI’s New Product Pacesetters research has identified that not addressing the changing the population mix is a key ingredient in reducing total year one sales for new products.
There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.
Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.
Tips on engaging boomers and their younger counterparts, as well as what’s on consumers’ minds across all generations.
Read about key ways to make your innovation more effective.
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