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Deliver Seasonal Joy with These Influencer Marketing Strategies

Post Date: 11/02/2020

Many are making their lists and checking them twice. With the holiday shopping season upon us, it’s only natural to wonder how the pandemic may shape the period that’s arguably the most profitable time of the year for CPG and retail.

Post Date: 10/31/2019

Direct-to-consumer (D2C) brands have some major advantages over legacy brands: they can often get to market faster, they can experiment more freely with partnerships and distribution models, and they are rarely seen as commodities. Most importantly, they intimately know their ...

Post Date: 2/06/2019

Loyalty card data (aka frequent shopper program data) is a key to success.

Post Date: 8/22/2018

Tips on engaging boomers and their younger counterparts, as well as what’s on consumers’ minds across all generations.

Post Date: 7/03/2018

When was the last time you had a positive grocery shopping experience that really stood out to you? What made it stand out?

Post Date: 1/24/2018

When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?

Post Date: 11/15/2017

Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.

Post Date: 10/17/2017

With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.

Post Date: 7/28/2017

Transparency is a growing trend in the meat industry. People want to know what goes into the food they eat, where it’s from, and how it’s made. As this holistic health trend grows among consumers, antibiotic free (ABF) and organic meat claims are impacting total ov...

Post Date: 6/28/2017

I was watching Hulu the other night and a Spanish-language advertisement came on. For the record, I am not a Spanish speaker (I speak English and Hindi). I was a little confused at first and inadvertently started to change the channel, forgetting that I was watching TV on-dema...

Post Date: 5/24/2017

Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ ...

Post Date: 5/04/2017

Self-care consumer behaviors are growing and transcending multiple categories and industries.

Post Date: 8/12/2016

Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data.

Post Date: 7/14/2016

What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase?

Post Date: 6/28/2016

Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.

Post Date: 6/15/2016

Over the past few years, many marketers have declared the end of television advertising.

Post Date: 11/03/2014

When I talk to people about the future of television, I always use digital as an example. When you surf the web, you see different ads than someone else who is visiting the same website. TV is based on a completely different advertising model, with all viewers seeing the same ...

Deliver Seasonal Joy with These Influencer Marketing Strategies

Post Date: 11/02/2020

Unmasking How CPGs Can Get as Close to Their Customers as Direct-to-Consumer Brands

Post Date: 10/31/2019

Loyalty Card Data Illuminates $25 Million Aisle Opportunity

Post Date: 2/06/2019

Meet the Shifting Needs of Baby Boomers

Post Date: 8/22/2018

Use Data and Empathy to Personalize Shopping Experiences

Post Date: 7/03/2018

Customizing Products and Experiences to the New CPG Consumer

Post Date: 1/24/2018

Marketers: Avoid These Four Pitfalls in Personalization

Post Date: 11/15/2017

Seven Steps to a Winning Personalization Strategy

Post Date: 10/17/2017

Leveraging Better-for-You Meat Transparency Claims

Post Date: 7/28/2017

Get More From Your TV Ads With Personalized Targeting

Post Date: 6/28/2017

Prevention, Personalization and Pizzazz Characterize New Product Pacesetters

Post Date: 5/24/2017

Harnessing the Power of Self-Care to Drive Sustainable Growth

Post Date: 5/04/2017

Integrated Mobile and Location Data Offers a Big Payoff for Marketers

Post Date: 8/12/2016

Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies

Post Date: 7/14/2016

Winning the Consumer Personalization Revolution

Post Date: 6/28/2016

Why TV Advertising Still Matters

Post Date: 6/15/2016

Addressable Television Advertising: Don’t forget about CPG

Post Date: 11/03/2014

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