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Key Marketing Measurement and Optimization Areas That Deliver Optimal Insights and Outcomes

Post Date: 8/12/2021

IRI’s Jennifer Pelino shares highlights from a recent Forrester Report and the essential MMO features marketers should seek out across key areas.

What Most “Optimized” Ad Campaigns are Still Missing

Post Date: 9/05/2019

Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.

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