IRI’s Jennifer Pelino shares highlights from a recent Forrester Report and the essential MMO features marketers should seek out across key areas.
Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us
Copyright 2022 IRI. All Rights Reserved.