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Get the Complete Picture Through Cross-Channel Measurement

Post Date: 8/09/2017

It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.

Post Date: 8/26/2016

Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns.

Post Date: 8/12/2016

Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data.

Post Date: 7/14/2016

What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase?

Post Date: 6/28/2016

Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.

Post Date: 3/09/2016

When was the last time you had the opportunity to look through the lens of a kaleidoscope?

Post Date: 12/02/2015

With the rise of online shopping, consumer purchase habits are changing at a breakneck speed. Not since the invention of the automobile, and the freedom it gave consumers to shop in farther-away places, have American consumers adjusted their buying behavior so drastically.

Post Date: 11/04/2015

Our clients are telling us that they want to be more efficient with paid media, ensuring that they reach the right customers with their brand messages in order to drive product sales. In television, still the largest media channel for most consumer packaged goods (CPG) adverti...

Post Date: 9/04/2015

In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.

Post Date: 6/13/2014

Mobile is not only becoming a prevalent mechanism for media consumption; it is also disrupting the advertising industry. Traditionally, mobile data was subject to cookie tracking, which has long dominated the digital media measurement/targeting ecosystem. Yet, cookie tracking ...

Get the Complete Picture Through Cross-Channel Measurement

Post Date: 8/09/2017

"Olympic"-Sized Social Media Audiences Puts a Twist in Advertising Methods

Post Date: 8/26/2016

Integrated Mobile and Location Data Offers a Big Payoff for Marketers

Post Date: 8/12/2016

Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies

Post Date: 7/14/2016

Winning the Consumer Personalization Revolution

Post Date: 6/28/2016

The Rise of Millennials – and What Marketers Should Do

Post Date: 3/09/2016

What Every CPG E-Commerce Strategy Needs

Post Date: 12/02/2015

Intelligent Activation Drives TV ROI: Lessons Across Categories and Brands

Post Date: 11/04/2015

Where, Oh Where are the Pockets of Growth in CPG?

Post Date: 9/04/2015

Leveraging POS Data and Location-Based Targeting for Mobile Advertising Success

Post Date: 6/13/2014

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