Blog

How to Boost Your Fall and Holiday Campaigns With Purchase-Based Data

Find out about why purchase-based data should be at the core of your targeting efforts and learn the six essential questions to ask your data provider.

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A New Twist on Privacy – Planning for a Post-Cookie and IDFA World

This blog examines the changing landscape for data privacy, details the numerous openings it presents for advertisers, and offers recommendations for future success.

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Boost New Customer Retention Through Connected Partnerships

Learn about one key way to use the media ecosystem to retain CPG customers after you’ve acquired them.

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Key Marketing Measurement and Optimization Areas That Deliver Optimal Insights and Outcomes 

IRI’s Jennifer Pelino shares highlights from a recent Forrester Report and the essential MMO features marketers should seek out across key areas.

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Six Strategies for Navigating Data Deprecation

Learn the six strategies we recommend implementing now to keep pace with the coming changes.

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Unleash the Power of Your Data and Improve Your Marketing

In our latest blog, we share how you can get more value from your data, faster and more easily, so that you can use it in ways that you haven’t been able to before.

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Five Ways CPG Brands Can Use Media to Grow During Uncertain Times

A grocery store with never-ending lines, empty shelves and outdated displays. Shoppers racing to the toilet paper aisle to grab the last rolls.

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CPG Brands and Retailers: Avoid Scary Sales Results This Halloween Season

Halloween is right around the corner, but with COVID-19 still lurking across most of the U.S., trick-or-treating, big costume parties and other beloved traditions and gatherings are going to look much different this year. The pandemic continues to add extra complexity to all a...

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How Shoppable Recipes Are Powering Short- and Long-Term Growth for CPG Manufacturers and Retailers

The impact on CPG due to the coronavirus pandemic has been undeniable. For the past few months, it has been fascinating to watch canned goods and other center-of-store products experience unprecedented levels of growth.

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What Most “Optimized” Ad Campaigns are Still Missing

Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.

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Marketers: Avoid These Four Pitfalls in Personalization

Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.

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New Study: What the Power of People Can Do for Product Sales

The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.

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Get the Complete Picture Through Cross-Channel Measurement

It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.

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Get More From Your TV Ads With Personalized Targeting

I was watching Hulu the other night and a Spanish-language advertisement came on. For the record, I am not a Spanish speaker (I speak English and Hindi). I was a little confused at first and inadvertently started to change the channel, forgetting that I was watching TV on-dema...

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IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising

IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home ...

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What Your Ads Need for Better Performance

Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.

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Connecting with Consumers in the Perimeter Aisle and Beyond

During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.

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"Olympic"-Sized Social Media Audiences Puts a Twist in Advertising Methods

Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns. 

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Why TV Advertising Still Matters

Over the past few years, many marketers have declared the end of television advertising. 

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The Case for Measuring GMO and Other CPG Social Media Conversations

Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers. 

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