Blog

CPG Brands and Retailers: Avoid Scary Sales Results This Halloween Season

Post Date: 9/24/2020

Halloween is right around the corner, but with COVID-19 still lurking across most of the U.S., trick-or-treating, big costume parties and other beloved traditions and gatherings are going to look much different this year. The pandemic continues to add extra complexity to all a...

Post Date: 6/16/2020

The impact on CPG due to the coronavirus pandemic has been undeniable. For the past few months, it has been fascinating to watch canned goods and other center-of-store products experience unprecedented levels of growth.

Post Date: 9/05/2019

Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.

Post Date: 11/15/2017

Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.

Post Date: 10/19/2017

The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.

Post Date: 8/09/2017

It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.

Post Date: 6/28/2017

I was watching Hulu the other night and a Spanish-language advertisement came on. For the record, I am not a Spanish speaker (I speak English and Hindi). I was a little confused at first and inadvertently started to change the channel, forgetting that I was watching TV on-dema...

Post Date: 12/15/2016

IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home ...

Post Date: 10/26/2016

Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.

Post Date: 10/19/2016

During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.

Post Date: 8/26/2016

Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns.

Post Date: 6/15/2016

Over the past few years, many marketers have declared the end of television advertising.

Post Date: 6/01/2016

Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers.

Post Date: 3/09/2016

When was the last time you had the opportunity to look through the lens of a kaleidoscope?

Post Date: 1/20/2016

With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.

Post Date: 12/09/2015

Social media. The term itself can provoke groans as often as it does excitement. To many, it means staying up to date with friends and family, including posting cute pictures of kids and pets and getting lots of likes and comments. To others, social media is a time sink that t...

Post Date: 11/04/2015

Our clients are telling us that they want to be more efficient with paid media, ensuring that they reach the right customers with their brand messages in order to drive product sales. In television, still the largest media channel for most consumer packaged goods (CPG) adverti...

Post Date: 9/23/2015

Technology is doing a pretty good job of helping marketers maximize their media investments while also vigilantly protecting their brands. Programmatic buying, also known as automated digital ad buying, in particular, is making ad buying more efficient and effective.

Post Date: 9/04/2015

In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.

Post Date: 5/27/2015

The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. mar...