Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.
The lack of online grocery adoption creates a huge opportunity for CPG manufacturers and retailers to leverage the latest e-commerce insights to identify and act on significant growth pockets.
Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.
The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.
With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.
Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us
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