Find out about why purchase-based data should be at the core of your targeting efforts and learn the six essential questions to ask your data provider.
This blog examines the changing landscape for data privacy, details the numerous openings it presents for advertisers, and offers recommendations for future success.
Learn about one key way to use the media ecosystem to retain CPG customers after you’ve acquired them.
IRI’s Jennifer Pelino shares highlights from a recent Forrester Report and the essential MMO features marketers should seek out across key areas.
In our latest blog, we share how you can get more value from your data, faster and more easily, so that you can use it in ways that you haven’t been able to before.
Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.
The lack of online grocery adoption creates a huge opportunity for CPG manufacturers and retailers to leverage the latest e-commerce insights to identify and act on significant growth pockets.
Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.
The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.
With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.
Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us
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