How to Boost Your Fall and Holiday Campaigns With Purchase-Based Data

Find out about why purchase-based data should be at the core of your targeting efforts and learn the six essential questions to ask your data provider.

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A New Twist on Privacy – Planning for a Post-Cookie and IDFA World

This blog examines the changing landscape for data privacy, details the numerous openings it presents for advertisers, and offers recommendations for future success.

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Boost New Customer Retention Through Connected Partnerships

Learn about one key way to use the media ecosystem to retain CPG customers after you’ve acquired them.

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Key Marketing Measurement and Optimization Areas That Deliver Optimal Insights and Outcomes 

IRI’s Jennifer Pelino shares highlights from a recent Forrester Report and the essential MMO features marketers should seek out across key areas.

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Unleash the Power of Your Data and Improve Your Marketing

In our latest blog, we share how you can get more value from your data, faster and more easily, so that you can use it in ways that you haven’t been able to before.

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What Most “Optimized” Ad Campaigns are Still Missing

Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.

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Three Key Strategies to Improve E-Commerce Sales

The lack of online grocery adoption creates a huge opportunity for CPG manufacturers and retailers to leverage the latest e-commerce insights to identify and act on significant growth pockets.

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Fat is Back: The Rise of Whole-Fat Dairy

Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.

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New Study: What the Power of People Can Do for Product Sales

The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.

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Seven Steps to a Winning Personalization Strategy

With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.

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What Your Ads Need for Better Performance

Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.

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