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Get the Complete Picture Through Cross-Channel Measurement

Post Date: 8/09/2017

It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.

Post Date: 4/13/2016

Want to get more shoppers to convert to purchase after seeing your digital ads? MaxPoint offers advice you can apply today to boost your digital ad effectiveness, gleaned from our experience with hundreds of CPG shopper marketing campaigns.

Post Date: 12/05/2014

Whether advertising budgets are large or small, all CPG marketers (and their agencies) want to be more efficient, improve targeting and maximize reach to the people they want to influence. Digital advertising, with its many targeting techniques, has made it easier for marketer...

Post Date: 7/29/2014

Creating advertising that resembles news and other editorial content is not new. The concept has been around for years in the form of advertorials and “special advertising sections” laid out to look like regular content. What’s newer is applying the concept i...

Post Date: 5/30/2014

Do you remember the Pepsi challenge? The Pepsi Challenge was a marketing promotion campaign started by Pepsi in 1975 that pitted Pepsi and Coke against each other. In a blinded taste test, consumers were asked to pick the cola that tasted the best. The real glory came when the...

Get the Complete Picture Through Cross-Channel Measurement

Post Date: 8/09/2017

From Screen to Store: How to Make Online Advertising Drive More In-Store Sales

Post Date: 4/13/2016

Make Your TV Media Buying More Efficient

Post Date: 12/05/2014

Native Advertising Boosts CPG Brand Performance

Post Date: 7/29/2014

Copy Testing: A Powerful Diagnostic to Inform Marketing Mix Results

Post Date: 5/30/2014

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