Blog | IRI

Blog

Home Insights Blog

Frequent Shopper Data Analysis Turns Around Underperforming Brand and Boosts Category Sales at Retailer

Post Date: 4/13/2021

A comprehensive analysis of frequent shopper program data helped a brand uncover the true reason behind its reduced sales.

Shopper Data Is the Key to Sizzling Up Long-Term Success

Post Date: 10/15/2019

Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?

Tags

ad addressable ads advertising African-American alcohol alerts amazon analytics and Asian assortment audience audiences beauty beverage big boomer brand campaign cannabis care cash-strapped chain click cloud collaboration collect convenience coronavirus COVID-19 CPG cross-channel customer dairy data demand digital display diversity e-commerce equality experience food forecasting fresh frozen genz health Hispanic home identity inclusion inflation influencer innovation insights inventory label location loyalty measure measurement meat media messaging millennial millennials mobile multicultural nutrition omnichannel optimization organic OTC perimeter personal personalization pet planning plant price pricing privacy private product promotion Promotions recession refrigerated retail self-care shopper shopper.SMB snack social stockout stockpiling supply survey sustainability targeting technology television trade Unify verified wellness

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

Enter security code:

Security code

About us Contact Careers

Do Not Sell My Personal Information Terms of Use Privacy

Copyright 2022 IRI. All Rights Reserved.