The Rise of Legal Cannabis as a Consumer Packaged Good

Learn about changing cannabis attitudes, regulations, product formats, market segments and the role legal cannabis and hemp-derived CBD products are likely to play in retail.

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Frequent Shopper Data Analysis Turns Around Underperforming Brand and Boosts Category Sales at Retailer

A comprehensive analysis of frequent shopper program data helped a brand uncover the true reason behind its reduced sales.

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The Next Normal: Using Foot Traffic and Sales Data to Map the Road to Recovery

As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place.

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Balancing the Changing Consumer Pendulum in Fresh Foods

Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.

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The Growing Acceptance of Plant-Based Foods

It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein.

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Trade Investment: A Powerful Lever for Long-Term Growth

Despite increased investment in trade promotion by CPG manufacturers in recent years, IRI data demonstrates that companies are generally earning less for it.

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Fat is Back: The Rise of Whole-Fat Dairy

Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.

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Seven Steps to a Winning Personalization Strategy

With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.

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