A comprehensive analysis of frequent shopper program data helped a brand uncover the true reason behind its reduced sales.
As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place.
Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.
It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein.
Despite increased investment in trade promotion by CPG manufacturers in recent years, IRI data demonstrates that companies are generally earning less for it.
Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.
With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.
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