We decided to go for a dig through our digital archives for a detailed view of the top CPG food and non-food products sold through multi-outlet channels during the past quarter century.
The phrase “the new normal” has become ubiquitous as the COVID-19 pandemic continues to dramatically impact most aspects of our lives, including our shopping and consumption behaviors.
Many people say that fashion is the mirror of society, but another way to see how culture is evolving is by looking at what people are drinking.
IRI’s New Product Pacesetters research has identified that not addressing the changing the population mix is a key ingredient in reducing total year one sales for new products.
Dairy has been seeing some particular challenges in recent years, including with the rise of dairy alternatives and plant-based proteins, as well as other challenges.
While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.
According to IRI’s latest New Product Pacesetter report, 90 percent of top new brands earn less than $40 million in their first year.
Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ ...
The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year.
Getting access to customized retail census data collected from grocery, drug and other CPG retailers across the globe in an easy-to-use report format is a great way to help companies tackle a wide range of business growth decisions.
Use data to capture new growth in snacks, especially with these two important consumer segments.
Natural, organic and specialty beverages are exploding in the marketplace, outpacing conventional beverages in every channel. According to SPINS, certain types of beverages have seen massive growth in dollar volume over the past year
Product innovation is vital for CPG companies that want to continue to grow, and those that fail to innovate can find themselves literally pushed off of store shelves. However, while most new brands have robust launch year plans that include maximum marketing support, many bra...
Product innovation is the lifeblood of most CPG manufacturers. Even though consumers typically rely on a limited number of “go to” food and household staples, they’re open to new products that will make their lives easier, simpler and more rewarding. In fact,...
While innovation is crucial for any company that wants long-term growth, it’s become increasingly difficult to anticipate and meet shopper needs through new product introductions. A massive 80 to 90 percent of new product introductions fail to meet their goals. This mean...
As the U.S. economic recovery continues, shopper behavior is mixed: some shoppers have continued their frugal ways while others have begun spending again. The $23.3 billion home cleaning business has faced several years of challenges as a result of consumers’ ongoing eff...
How can CPG companies best position themselves for digital and e-commerce success? During the next five years, companies need to plan for a “1-5-10” market, in which e-commerce’s current 1 percent penetration will likely expand to 5 percent by 2018 and could ...
Part I of this three part series focused largely on the concept of “measure twice, cut once,” pertaining to the potential success of new products in the CPG market. Market contraction and SKU rationalization stemming from the Great Recession have led to a decr...
“Measure twice, cut once,” is a saying we hear every day that points to the need for carefully evaluating an opportunity or initiative before diving in.
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