Blog

A New Twist on Privacy – Planning for a Post-Cookie and IDFA World

This blog examines the changing landscape for data privacy, details the numerous openings it presents for advertisers, and offers recommendations for future success.

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Boost New Customer Retention Through Connected Partnerships

Learn about one key way to use the media ecosystem to retain CPG customers after you’ve acquired them.

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Six Strategies for Navigating Data Deprecation

Learn the six strategies we recommend implementing now to keep pace with the coming changes.

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COVID-19 and Its Impact on CPG and Total Store Sales

Panic buying has somewhat slowed and certain items now have restrictions on the number purchased, we are seeing significant changes across much of the store.

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Beyond Milk and Meat: Plant-Based Foods Continue to Sprout New Growth Across Categories

Consumer interest and adoption of plant-based foods continue to surge, and we’re now at a tipping point where I think it’s safe to say these foods are becoming mainstream. Food Business News recently called plant-based foods the trend of the year, as consumers increasingly inc...

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Cannabis in CPG: A New Crop of Opportunity

Legal cannabis is turning into a game-changer for the CPG industry. Many retailers’ shelves that currently hold plant-based hand creams and herb-infused kombucha can expect an extra ingredient to make its way into those products soon: cannabidiol (CBD).

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Shopper Data Is the Key to Sizzling Up Long-Term Success

Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?

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The New Goal of Big Data and Technology: Be Faster Than the Speed of Change

I recently spoke at Cooler Screens’ inaugural Summit along with several CPG leaders and luminaries. The consistent theme among all the speakers was speed.

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The Future of Successful CPG Innovation is Behavior-Based

Read about key ways to make your innovation more effective.

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Seven Steps to a Winning Personalization Strategy

With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.

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Unlocking Value and Growth Through Superior Acquisition Strategy and Demand Due Diligence

De-risk acquisition decisions by understanding the potential target from a granular and strategic perspective.

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What the World Series Champions and CPG Marketers Have in Common

With the explosion of data, MLB professionals regularly use analytical models to analyze and understand the performance of a particular baseball player, just like CPG marketers do for households and shoppers.

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Integrated Mobile and Location Data Offers a Big Payoff for Marketers

Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data. 

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The Case for Measuring GMO and Other CPG Social Media Conversations

Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers. 

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The Television of Tomorrow and the CPG Marketer

With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.

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IRI Summit Day Two: New Acquisitions, Partnerships, Products and Services

Yesterday was the first full day of IRI’s 2015 Summit and to our delight this year’s attendance is the highest in IRI’s history, with more than 1,500 participants including consumer packaged goods (CPG) retailers, manufacturers and marketers.

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Optimizing Your Product Assortment: Design for Growth

Trends in the marketplace – busier-than-ever shoppers, localized competition, and the impact of digital – are making the retail environment more complex. Deciding which products to have in-store and online continues to be a universal challenge for both manufacturer...

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PepsiCo, Walmart and McKinsey Discuss Innovation in Retail and Consumer Shopping Habits, and Big Data Analytics

While innovation is crucial for any company that wants long-term growth, it’s become increasingly difficult to anticipate and meet shopper needs through new product introductions. A massive 80 to 90 percent of new product introductions fail to meet their goals. This mean...

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Pricing Strategy Moves Front and Center to Drive Sustainable Growth

Harnessing the potential of big data in every aspect of a company’s operations is a highly attractive goal, but it’s one that can be difficult to achieve. IRI and Columbia Business School’s Center for Pricing and Revenue Management recently held their second ...

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Q2 MarketPulse™ Results: Cautious Optimism and Calculated Splurges

Just as the economy has been slow to recover, consumers have been slow to loosen their purse strings. Though consumer confidence rose drastically in Q1 2014, IRI’s Q2 MarketPulse study found consumer confidence leveling off, with 46 percent of consumers stating they feel...

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