Blog

A New Twist on Privacy – Planning for a Post-Cookie and IDFA World

Post Date: 9/24/2021

This blog examines the changing landscape for data privacy, details the numerous openings it presents for advertisers, and offers recommendations for future success.

Post Date: 9/21/2021

Learn about one key way to use the media ecosystem to retain CPG customers after you’ve acquired them.

Post Date: 8/05/2021

Learn the six strategies we recommend implementing now to keep pace with the coming changes.

Post Date: 4/16/2020

Panic buying has somewhat slowed and certain items now have restrictions on the number purchased, we are seeing significant changes across much of the store.

Post Date: 1/17/2020

Consumer interest and adoption of plant-based foods continue to surge, and we’re now at a tipping point where I think it’s safe to say these foods are becoming mainstream. Food Business News recently called plant-based foods the trend of the year, as consumers increasingly inc...

Post Date: 11/14/2019

Legal cannabis is turning into a game-changer for the CPG industry. Many retailers’ shelves that currently hold plant-based hand creams and herb-infused kombucha can expect an extra ingredient to make its way into those products soon: cannabidiol (CBD).

Post Date: 10/15/2019

Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?

Post Date: 5/10/2019

I recently spoke at Cooler Screens’ inaugural Summit along with several CPG leaders and luminaries. The consistent theme among all the speakers was speed.

Post Date: 2/21/2018

Read about key ways to make your innovation more effective.

Post Date: 10/17/2017

With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.

Post Date: 5/18/2017

De-risk acquisition decisions by understanding the potential target from a granular and strategic perspective.

Post Date: 11/07/2016

With the explosion of data, MLB professionals regularly use analytical models to analyze and understand the performance of a particular baseball player, just like CPG marketers do for households and shoppers.

Post Date: 8/12/2016

Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data.

Post Date: 6/01/2016

Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers.

Post Date: 1/20/2016

With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.

Post Date: 4/22/2015

Yesterday was the first full day of IRI’s 2015 Summit and to our delight this year’s attendance is the highest in IRI’s history, with more than 1,500 participants including consumer packaged goods (CPG) retailers, manufacturers and marketers.

Post Date: 12/16/2014

Trends in the marketplace – busier-than-ever shoppers, localized competition, and the impact of digital – are making the retail environment more complex. Deciding which products to have in-store and online continues to be a universal challenge for both manufacturer...

Post Date: 12/12/2014

While innovation is crucial for any company that wants long-term growth, it’s become increasingly difficult to anticipate and meet shopper needs through new product introductions. A massive 80 to 90 percent of new product introductions fail to meet their goals. This mean...

Post Date: 12/09/2014

Harnessing the potential of big data in every aspect of a company’s operations is a highly attractive goal, but it’s one that can be difficult to achieve. IRI and Columbia Business School’s Center for Pricing and Revenue Management recently held their second ...

Post Date: 8/04/2014

Just as the economy has been slow to recover, consumers have been slow to loosen their purse strings. Though consumer confidence rose drastically in Q1 2014, IRI’s Q2 MarketPulse study found consumer confidence leveling off, with 46 percent of consumers stating they feel...