Online shopping for CPG products is currently growing 12 to 15 percent per year, but it is also cannibalizing in-store trips.
Being in the technology and market intelligence business, and devoted to CPG retailing, I always like to hear from actual shoppers to expand my perspective beyond the data I work with every day.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us
Copyright 2022 IRI. All Rights Reserved.