Frequent Shopper Data Analysis Turns Around Underperforming Brand and Boosts Category Sales at Retailer

A comprehensive analysis of frequent shopper program data helped a brand uncover the true reason behind its reduced sales.

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Collaboration Paves the Path to Private Brand Growth

There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.

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Reducing Out-of-Stocks: Solving This $47 Billion CPG Challenge

It sounds simple: make the customer experience great! If only it were that easy…

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