A comprehensive analysis of frequent shopper program data helped a brand uncover the true reason behind its reduced sales.
There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.
It sounds simple: make the customer experience great! If only it were that easy…
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us
Copyright 2021 IRI. All Rights Reserved.