Blog

Boost New Customer Retention Through Connected Partnerships

Post Date: 9/21/2021

Learn about one key way to use the media ecosystem to retain CPG customers after you’ve acquired them.

Post Date: 12/17/2020

A grocery store with never-ending lines, empty shelves and outdated displays. Shoppers racing to the toilet paper aisle to grab the last rolls.

Post Date: 8/06/2020

We decided to go for a dig through our digital archives for a detailed view of the top CPG food and non-food products sold through multi-outlet channels during the past quarter century.

Post Date: 6/03/2020

The phrase “the new normal” has become ubiquitous as the COVID-19 pandemic continues to dramatically impact most aspects of our lives, including our shopping and consumption behaviors.

Post Date: 2/13/2020

Many people say that fashion is the mirror of society, but another way to see how culture is evolving is by looking at what people are drinking.

Post Date: 10/15/2019

Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?

Post Date: 5/16/2019

There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.

Post Date: 10/24/2018

As retailers and manufacturers struggle to understand the purchase dynamics of each category, consumers are roaming the aisles to find products that satisfy their individual needs.

Post Date: 2/21/2018

Read about key ways to make your innovation more effective.

Post Date: 8/09/2017

It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.

Post Date: 12/15/2016

IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home ...

Post Date: 10/26/2016

Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.

Post Date: 8/26/2015

While CPG shoppers still love to get a good deal, it’s not all about the price.

Post Date: 6/24/2015

When was the last time you or someone you know bought milk online? What about diapers? While milk may not (yet) be a popular e-commerce item, we know that diapers and some other shelf stable CPG products are steadily growing sales online.

Post Date: 9/18/2014

For any CPG manufacturer operating in three or more countries, global reporting should be a fundamental part of strategy development, execution and measurement. Whether managers use the resultant reports to ensure compliance with centrally generated marketing and sales plans o...

Post Date: 7/29/2014

Creating advertising that resembles news and other editorial content is not new. The concept has been around for years in the form of advertorials and “special advertising sections” laid out to look like regular content. What’s newer is applying the concept i...

Post Date: 5/19/2014

In the last decade, emerging markets have become critical to global retail and consumer goods companies seeking low-cost sources of goods and high-growth sources of revenue. Companies around the world are drawn to the business opportunities these markets present, especially th...

Post Date: 5/15/2014

Have you wondered whether TV advertising is still worthwhile in this world where households have so many options and so many distractions? As a consumer, I love my DVR, but as a researcher, it is another complication in an already fragmented and complex marketing environment. ...

Boost New Customer Retention Through Connected Partnerships

Post Date: 9/21/2021

Five Ways CPG Brands Can Use Media to Grow During Uncertain Times

Post Date: 12/17/2020

25 Years of New Product Winners in CPG Reveals Cultural Snapshots

Post Date: 8/06/2020

When There’s No Time to Wait: Get Ahead of the CPG Demand Curve

Post Date: 6/03/2020

The Rise of Hard Seltzers and What’s Next in Beverage Alcohol

Post Date: 2/13/2020

Shopper Data Is the Key to Sizzling Up Long-Term Success

Post Date: 10/15/2019

Collaboration Paves the Path to Private Brand Growth

Post Date: 5/16/2019

Battle of the Brands…or Hair Today, Gone Tomorrow

Post Date: 10/24/2018

The Future of Successful CPG Innovation is Behavior-Based

Post Date: 2/21/2018

Get the Complete Picture Through Cross-Channel Measurement

Post Date: 8/09/2017

IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising

Post Date: 12/15/2016

What Your Ads Need for Better Performance

Post Date: 10/26/2016

What CPG Shoppers are Focused on Right Now

Post Date: 8/26/2015

How to Win in Online Grocery

Post Date: 6/24/2015

Global Reporting is a Must-Have for CPG Manufacturers

Post Date: 9/18/2014

Native Advertising Boosts CPG Brand Performance

Post Date: 7/29/2014

Marketing Smartly in Emerging Markets

Post Date: 5/19/2014

Is TV Advertising Still Worthwhile?

Post Date: 5/15/2014

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