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The New Goal of Big Data and Technology: Be Faster Than the Speed of Change

Post Date: 5/10/2019

I recently spoke at Cooler Screens’ inaugural Summit along with several CPG leaders and luminaries. The consistent theme among all the speakers was speed.

Post Date: 10/17/2017

With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.

Post Date: 11/07/2016

With the explosion of data, MLB professionals regularly use analytical models to analyze and understand the performance of a particular baseball player, just like CPG marketers do for households and shoppers.

Post Date: 8/12/2016

Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data.

Post Date: 4/22/2015

Yesterday was the first full day of IRI’s 2015 Summit and to our delight this year’s attendance is the highest in IRI’s history, with more than 1,500 participants including consumer packaged goods (CPG) retailers, manufacturers and marketers.

Post Date: 12/09/2014

Harnessing the potential of big data in every aspect of a company’s operations is a highly attractive goal, but it’s one that can be difficult to achieve. IRI and Columbia Business School’s Center for Pricing and Revenue Management recently held their second ...

Post Date: 10/09/2014

On Oct. 28 and 29, IRI and the Center for Pricing and Revenue Management at Columbia Business School will present our second annual executive education program on the Columbia University campus. Titled, “Pricing Analytics: The Art and Science of Profitable Growth,”...

Post Date: 4/22/2014

The great English poet and romantic Lord Byron, usually the composer of flamboyant verse and intricate alliteration, when faced with the eternal question that comes before us all, chose to answer it with analytic simplicity: “What’s drinking? A mere pause from thin...

The New Goal of Big Data and Technology: Be Faster Than the Speed of Change

Post Date: 5/10/2019

Seven Steps to a Winning Personalization Strategy

Post Date: 10/17/2017

What the World Series Champions and CPG Marketers Have in Common

Post Date: 11/07/2016

Integrated Mobile and Location Data Offers a Big Payoff for Marketers

Post Date: 8/12/2016

IRI Summit Day Two: New Acquisitions, Partnerships, Products and Services

Post Date: 4/22/2015

Pricing Strategy Moves Front and Center to Drive Sustainable Growth

Post Date: 12/09/2014

IRI and Columbia Business School to Present Second Annual Program on Pricing Analytics

Post Date: 10/09/2014

Spirited Analytics

Post Date: 4/22/2014

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