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Getting to Know Cash-Strapped CPG Shoppers: It’s More Than Income

As the economic hit triggered by coronavirus continues to impact almost every part of our lives, CPG manufacturers have had to deal with several challenges over the past seven months. Out-of-stocks, less shelf space at some retailers and continually changing shopper behavior h...

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CPG Brands and Retailers: Avoid Scary Sales Results This Halloween Season

Halloween is right around the corner, but with COVID-19 still lurking across most of the U.S., trick-or-treating, big costume parties and other beloved traditions and gatherings are going to look much different this year. The pandemic continues to add extra complexity to all a...

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The Next Normal: Using Foot Traffic and Sales Data to Map the Road to Recovery

As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place.

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How Shoppable Recipes Are Powering Short- and Long-Term Growth for CPG Manufacturers and Retailers

The impact on CPG due to the coronavirus pandemic has been undeniable. For the past few months, it has been fascinating to watch canned goods and other center-of-store products experience unprecedented levels of growth.

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Unmasking How CPGs Can Get as Close to Their Customers as Direct-to-Consumer Brands

Direct-to-consumer (D2C) brands have some major advantages over legacy brands: they can often get to market faster, they can experiment more freely with partnerships and distribution models, and they are rarely seen as commodities. Most importantly, they intimately know their ...

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What Most “Optimized” Ad Campaigns are Still Missing

Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.

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Marketers: Avoid These Four Pitfalls in Personalization

Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.

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New Study: What the Power of People Can Do for Product Sales

The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.

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What Your Ads Need for Better Performance

Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.

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