New Product Engagement: Differences Across Racial and Ethnic Groups 

IRI’s New Product Pacesetters research has identified that not addressing the changing the population mix is a key ingredient in reducing total year one sales for new products.

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Winning with Hispanic Shoppers

Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.   

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Where, Oh Where are the Pockets of Growth in CPG?

In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.

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The 2020 Shopper and What It Means for CPG Marketers

The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. mar...

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Winning With The Hispanic Consumer Today

Spending by Hispanic shoppers has increased 207 percent since 2000, and by 2015, the U.S. Hispanic market will be worth $1.5 trillion. During our recent #IRIWebinar, “Winning with the Hispanic Consumer Today,” Latinum Network Vice President Andy Hasselwander and I ...

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Enhanced Testing III: In-store and Advertising and Marketing

The volatile economy has left many consumers in a lurch, and as such, the CPG landscape remains mired in uncertainty. To navigate these murky waters, CPG retailers and manufacturers need sound product testing methods to assess opportunities, determine appropriate expenditures,...

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