Blog

COVID-19 and Its Impact on CPG and Total Store Sales

Panic buying has somewhat slowed and certain items now have restrictions on the number purchased, we are seeing significant changes across much of the store.

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CPG Stockpiling: What to Expect Now and When It’s Over

Past crises provide a look at the short- and long-term effects of stockpiling behavior.

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Four Ways Larger CPGs Can Best Manage a Grocery Stockpiling Event

See recommendations on how to navigate stockpiling challenges during this time

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Five Ways Smaller Brands Can Manage a Stockpiling Event

There are unique recommendations for smaller and lower-penetration brands during this time.

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New Product Engagement: Differences Across Racial and Ethnic Groups 

IRI’s New Product Pacesetters research has identified that not addressing the changing the population mix is a key ingredient in reducing total year one sales for new products.

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Collaboration Paves the Path to Private Brand Growth

There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.

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