A grocery store with never-ending lines, empty shelves and outdated displays. Shoppers racing to the toilet paper aisle to grab the last rolls.
Panic buying has somewhat slowed and certain items now have restrictions on the number purchased, we are seeing significant changes across much of the store.
Past crises provide a look at the short- and long-term effects of stockpiling behavior.
See recommendations on how to navigate stockpiling challenges during this time
There are unique recommendations for smaller and lower-penetration brands during this time.
IRI’s New Product Pacesetters research has identified that not addressing the changing the population mix is a key ingredient in reducing total year one sales for new products.
There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us
Copyright 2021 IRI. All Rights Reserved.