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The Key Ingredient to Better Social Listening

Post Date: 12/09/2015

Social media. The term itself can provoke groans as often as it does excitement. To many, it means staying up to date with friends and family, including posting cute pictures of kids and pets and getting lots of likes and comments. To others, social media is a time sink that t...

Post Date: 12/02/2015

With the rise of online shopping, consumer purchase habits are changing at a breakneck speed. Not since the invention of the automobile, and the freedom it gave consumers to shop in farther-away places, have American consumers adjusted their buying behavior so drastically.

Post Date: 11/23/2015

The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year.

Post Date: 11/18/2015

Getting access to customized retail census data collected from grocery, drug and other CPG retailers across the globe in an easy-to-use report format is a great way to help companies tackle a wide range of business growth decisions.

Post Date: 11/04/2015

Our clients are telling us that they want to be more efficient with paid media, ensuring that they reach the right customers with their brand messages in order to drive product sales. In television, still the largest media channel for most consumer packaged goods (CPG) adverti...

Post Date: 10/29/2015

Finding new growth continues to be challenging. This is especially true if you’re looking to grow in more traditional areas of the store, such as dairy.

Post Date: 9/23/2015

Technology is doing a pretty good job of helping marketers maximize their media investments while also vigilantly protecting their brands. Programmatic buying, also known as automated digital ad buying, in particular, is making ad buying more efficient and effective.

Post Date: 9/04/2015

In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.

Post Date: 8/26/2015

While CPG shoppers still love to get a good deal, it’s not all about the price.

Post Date: 8/19/2015

Use data to capture new growth in snacks, especially with these two important consumer segments.

Post Date: 8/12/2015

Back-to-school shoppers are doing more planning and expect to spend less this year.

Post Date: 7/28/2015

Is it time to reassess your product assortment decisions?

Post Date: 7/15/2015

Natural, organic and specialty beverages are exploding in the marketplace, outpacing conventional beverages in every channel. According to SPINS, certain types of beverages have seen massive growth in dollar volume over the past year

Post Date: 7/01/2015

Value-Added Meat (that is, fresh meat items in the service meat case or overwrapped meat case that have at least one step of further preparation) has been growing steadily in recent years. These meat products grew a hearty eight percent in 2014 and are now a $4 billion categor...

Post Date: 6/24/2015

When was the last time you or someone you know bought milk online? What about diapers? While milk may not (yet) be a popular e-commerce item, we know that diapers and some other shelf stable CPG products are steadily growing sales online.

Post Date: 6/10/2015

Product innovation is vital for CPG companies that want to continue to grow, and those that fail to innovate can find themselves literally pushed off of store shelves. However, while most new brands have robust launch year plans that include maximum marketing support, many bra...

Post Date: 6/03/2015

According to IRI’s latest MarketPulse survey, which provides a quarterly snapshot of shoppers’ behaviors and attitudes, consumers are feeling more optimistic about their personal financial situations and future. In the most recent quarter, millennials, in particula...

Post Date: 5/27/2015

The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. mar...

Post Date: 5/22/2015

Everyone in CPG is talking about millennials/Generation Y and even Generation Z, and how to prepare for these digitally-savvy and diverse up-and-coming shoppers as their spending power increases. While it’s vital to have a solid strategy for reaching these younger U.S. c...

Post Date: 5/09/2015

Product innovation is the lifeblood of most CPG manufacturers. Even though consumers typically rely on a limited number of “go to” food and household staples, they’re open to new products that will make their lives easier, simpler and more rewarding. In fact,...

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