During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.
Learn more about beauty buyers’ shopping habits and purchase influences, and what manufacturers and retailers can do to capture more share of the beauty wallet online and offline.
Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns.
Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data.
Find out what you need to do for more efficient marketing investments and better marketing outcomes.
What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase?
Closer collaboration between retailers and manufacturers increases the success of both.
Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.
Over the past few years, many marketers have declared the end of television advertising.
Food transparency is a growing trend: consumers want to know where food comes from.
Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers.
Every year, IRI and the Boston Consulting Group (BCG) rank more than 400 U.S. CPG manufacturers on three critical growth metrics.
Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.
Leading global discount supermarkets have begun investing in the U.S. and extending their footprint. Shoppers are attracted by their low prices and good quality assortment. This can be a challenge for more traditional supermarkets that want to keep their shoppers from switchin...
Online shopping for CPG products is currently growing 12 to 15 percent per year, but it is also cannibalizing in-store trips.
Want to get more shoppers to convert to purchase after seeing your digital ads? MaxPoint offers advice you can apply today to boost your digital ad effectiveness, gleaned from our experience with hundreds of CPG shopper marketing campaigns.
When was the last time you had the opportunity to look through the lens of a kaleidoscope?
With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.
Being in the technology and market intelligence business, and devoted to CPG retailing, I always like to hear from actual shoppers to expand my perspective beyond the data I work with every day.
The beverage industry has seen many changes during the past few years, as up-and-coming trends push companies to find new ways to drive sales.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us
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