Blog

Customizing Products and Experiences to the New CPG Consumer

Post Date: 1/24/2018

When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?

Post Date: 1/16/2018

While digital and e-commerce have forever altered the consumer path to purchase – and it continues to evolve – CPG brands and retailers have new opportunities to uncover growth.

Post Date: 12/07/2017

Holistic health is the new consumer-based definition of health and wellness, and it requires companies to take a 360-degree view of all consumer activities that revolve around health.

Post Date: 11/15/2017

Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.

Post Date: 10/19/2017

The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.

Post Date: 10/17/2017

With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.

Post Date: 9/27/2017

While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.

Post Date: 8/09/2017

It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.

Post Date: 7/28/2017

Transparency is a growing trend in the meat industry. People want to know what goes into the food they eat, where it’s from, and how it’s made. As this holistic health trend grows among consumers, antibiotic free (ABF) and organic meat claims are impacting total ov...

Post Date: 7/19/2017

With major CPG manufacturers like Nestle and Unilever now investing in meal kit startups, and Blue Apron’s IPO bringing the company to a valuation of nearly $2 billion, meal kit subscriptions are becoming a more visible option.

Post Date: 7/13/2017

According to IRI’s latest New Product Pacesetter report, 90 percent of top new brands earn less than $40 million in their first year.

Post Date: 6/28/2017

I was watching Hulu the other night and a Spanish-language advertisement came on. For the record, I am not a Spanish speaker (I speak English and Hindi). I was a little confused at first and inadvertently started to change the channel, forgetting that I was watching TV on-dema...

Post Date: 5/24/2017

Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ ...

Post Date: 5/18/2017

De-risk acquisition decisions by understanding the potential target from a granular and strategic perspective.

Post Date: 5/10/2017

E-commerce is more than just a channel – it is leading the way for growth in CPG.

Post Date: 5/04/2017

Self-care consumer behaviors are growing and transcending multiple categories and industries.

Post Date: 12/15/2016

IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home ...

Post Date: 11/07/2016

With the explosion of data, MLB professionals regularly use analytical models to analyze and understand the performance of a particular baseball player, just like CPG marketers do for households and shoppers.

Post Date: 11/01/2016

If you are a CPG manufacturer, what’s your next move during this tumultuous time?

Post Date: 10/26/2016

Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.

How can we help you supercharge growth and profitability?

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