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How to Manage Phantom Inventory in the Age of COVID-19

Post Date: 4/17/2020

Phantom inventory is one of the biggest challenges that retailers face when managing proper inventory levels and availability on the shelf.

Post Date: 4/17/2020

With consumers continuing to panic-buy and stockpile items from the grocery store, the CPG sector is on the front lines of the rapidly shifting COVID-19 pandemic.

Post Date: 4/16/2020

Panic buying has somewhat slowed and certain items now have restrictions on the number purchased, we are seeing significant changes across much of the store.

Post Date: 4/13/2020

Past crises provide a look at the short- and long-term effects of stockpiling behavior.

Post Date: 4/13/2020

See recommendations on how to navigate stockpiling challenges during this time

Post Date: 4/13/2020

There are unique recommendations for smaller and lower-penetration brands during this time.

Post Date: 2/26/2020

Most of us have heard the adage that “doing good is good for business.” There are dozens of studies that prove equality, diversity and inclusion at work are good for the bottom line.

Post Date: 2/13/2020

Many people say that fashion is the mirror of society, but another way to see how culture is evolving is by looking at what people are drinking.

Post Date: 2/05/2020

Accounting for $41.6 billion (in L52W in MULOC) and touching nearly every household in the U.S., the beauty industry is massive and constantly evolving.

Post Date: 1/17/2020

Consumer interest and adoption of plant-based foods continue to surge, and we’re now at a tipping point where I think it’s safe to say these foods are becoming mainstream. Food Business News recently called plant-based foods the trend of the year, as consumers increasingly inc...

Post Date: 11/14/2019

Legal cannabis is turning into a game-changer for the CPG industry. Many retailers’ shelves that currently hold plant-based hand creams and herb-infused kombucha can expect an extra ingredient to make its way into those products soon: cannabidiol (CBD).

Post Date: 10/31/2019

Direct-to-consumer (D2C) brands have some major advantages over legacy brands: they can often get to market faster, they can experiment more freely with partnerships and distribution models, and they are rarely seen as commodities. Most importantly, they intimately know their ...

Post Date: 10/15/2019

Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?

Post Date: 9/05/2019

Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.

Post Date: 8/07/2019

Consumers continue to disrupt the marketplace as they increasingly prefer seamless omnichannel shopping experiences over brick-and-mortar-only ones.

Post Date: 7/24/2019

Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.

Post Date: 7/18/2019

Anybody working in consumer packaged goods (CPG) on the manufacturer or retailer side over the past 20 years is likely very familiar with panel data. It’s like a dependable, reliable friend – always there when you need it, and something you can count on it to provide solid ad...

Post Date: 6/28/2019

IRI’s New Product Pacesetters research has identified that not addressing the changing the population mix is a key ingredient in reducing total year one sales for new products.

Post Date: 6/07/2019

To resonate with shoppers today, a product needs to appeal to consumers by hitting on a multitude of needs and wants such as offering a great experience, meet or exceed consumer expectations, and demonstrate a commitment to simplicity, either in ease of use, simple ingredients...

Post Date: 5/16/2019

There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.

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How can we help you supercharge growth and profitability?

FACTS ABOUT US