Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.
IRI was the Presenting Sponsor for the Children’s Advocacy Center (CAC) of Benton County’s annual Cherishing Children dinner and award presentation attended by more than 900 people.
Although digital is currently influencing the vast majority of all retail sales and offers numerous opportunities for brand awareness and growth, OTC medicine manufacturers are in a unique situation.
Tips on engaging boomers and their younger counterparts, as well as what’s on consumers’ minds across all generations.
Grow your brand across channels with the right online content.
While the U.S. OTC market has struggled to find growth in recent years, digestive health brands are seeing rapid growth, by double digits year over year in the recent past. Even marketers of more traditional OTC brands need to understand the impact of these products on their b...
When was the last time you had a positive grocery shopping experience that really stood out to you? What made it stand out?
It’s no secret that competition for shoppers is fierce in the rough and tumble world of retail.
Advertisers have started talking with their dollars, as some of the world’s largest CPG brands have reduced or reallocated ad spending.
Holiday sweet treats are still clearly a tradition; in 2017, more than $1.7 billion was spent on candy just for Valentine’s Day, according to the Nation...
Read about key ways to make your innovation more effective.
The importance of eating local food and supporting local businesses is growing, especially among younger consumers.
When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?
While digital and e-commerce have forever altered the consumer path to purchase – and it continues to evolve – CPG brands and retailers have new opportunities to uncover growth.
Holistic health is the new consumer-based definition of health and wellness, and it requires companies to take a 360-degree view of all consumer activities that revolve around health.
Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.
The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.
With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.
While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.
It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.
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