IRI and Meijer recently announced the expansion of their partnership. Beginning February 2019, IRI clients will be able to access Meijer’s point-of-sale data, account-level information, and custom hierarchies using IRI’s industry-leading technology platform IRI Liquid Data®.
View the recording below to learn more about:
- IRI and Meijer’s expanded partnership
- Accessing Meijer’s market measurements and retail market areas
- Leveraging Meijer’s custom hierarchies and content in IRI’s Meijer Collaboration Portal (MCP)
The addition of Meijer’s information into IRI’s vast data cloud of consumer, market, causal and media information, along with IRI’s powerful Liquid Data technology, will enable clients to rapidly improve their speed to insights, enhance their recommendations and accelerate growth with Meijer.
Jeff Nault, Director of Analytics for Meijer, said, “Following a successful pilot program, we are excited to be able to provide our vendor partners with Meijer data in the IRI Liquid Data technology platform. Expanding our relationship with IRI will enable more of our vendor partners to leverage data and insights to better service our customers. We look forward to a stronger and more successful partnership.”
Linda Lodise, Analytics Manager, Data Science & Reporting, Meijer
Kevin O’Malley, Vice President, Consumer and Shopper Marketing, IRI
Fernando Salido, Executive, Shopper Analytics, Consumer and Shopper Marketing, IRI
To learn more about our partnership and solution, and how it can help you grow your business at Meijer, contact: