Gartner®, a company delivering actionable, objective insight to executives and their teams, analyzes the Price & Promotion landscape for Retail leaders looking to support their digital transformation efforts and support a pricing strategy that allows for the speed and scale needed to target customers.
IRI was listed as one of 27 Representative Vendors in this market. These solutions are increasingly important to broader merchandising strategies. Key functionalities for these solutions include:
- Impact of pricing and promotion on associated items
- Better understand halo and cannibalization impacts
- Evaluate impacts to entire assortments
- More contextualized, real-time models
- Delivering essential insights to improve profitability
Gartner outlines the why there is momentum in this market as Retailers move away from legacy systems and react to the needs of consumers today.
The market has been evolving in recent years with vendors highlighted in this Market Guide increasingly leveraging advanced analytics and AI capabilities. You can use this Market Guide to understand how the status of an evolving market aligns with your future plans.
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Gartner, Market Guide for Retail Unified Price, Promotion and Markdown Optimization – Long Life Cycle, 28 July 2022, Jonathan Kutner
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