Market Guide for Media Measurement
Gartner®, a company delivering actionable, objective insight to executives and their teams, analyzes the Media Measurement landscape for Digital Marketing leaders looking objectively determine how effective paid messaging was at reaching it’s intended audience.
IRI (now Circana) was listed as one of 20 Representative Vendors in this market and Gartner outlines how end-users looking to invest in Media Measurement can assess vendor differentiation with 7 critical questions.
You can use this Market Guide to understand how the status of an evolving market aligns with your plans.
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Gartner, Market Guide for Media Measurement, By Eric Schmitt, 23 January 2023
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Information Resources, Inc. ("IRI") and The NPD Group ("NPD") merged to form a new combined company Circana.
Circana is recognized as IRI within the report.