Gartner Logo

Hype Cycle for Consumer Goods, 2021

This Gartner report analyzes the technologies and processes that help consumer goods manufacturers address the new realities of a post-pandemic world. One of the innovations featured is Revenue Growth Management (RGM), a process and software solution that Gartner describes as an emerging technology with a "High" benefit rating.

"Every survey Gartner has conducted over the last 12 months cites digitalization as a primary objective for consumer goods manufacturers. RGM is an extension of digitalization as it collects information from multiple sources for consideration in everything from pricing to customer performance," the report notes. "Consumer goods CIOs looking to accelerate digitalization can promote the benefits of RGM to your leadership team by sharing use cases where other manufactures have realized tangible benefits."

According to the report, use cases for RGM offer a 2% to 7% return on sales (ROS) as a return on investment (ROI). ROS equals net income divided by net sales.

IRI is listed in the report as a sample vendor for RGM.

Open Report

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.