Forrester, a leading research and advisory company, partnered with IRI to leverage our holistic and robust data sets, including in-store and online retailer POS data, plus best-in class data science and projection methodology, to complete a quarterly snapshot report looking at trends in the US Online Grocery market.
In the report, Forrester and IRI split online grocery into categories, and compare growth rates year over year.
Additional research highlights include:
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