IRI data shows that online grocery is still growing, but momentum is coming down from mid-pandemic levels.
Forrester, a leading research and advisory company that helps clients shorten the distance between bold vision and superior impact, partnered with IRI to leverage data, including robust in-store and online retailer point-of-sale data, plus best-in-class data science and projection methodology to complete this quarterly snapshot report of US Online Grocery trends.
In the report, Forrester and IRI split online grocery into 8 sub-categories, highlighting changes in YOY growth across Edible Perishable, Edible Nonperishable and Nonedible.
The research also covers:
- Food categories share of online grocery sales.
- Amazon and Walmart share of sales and method of delivery.
- Market drivers including inflation driving up food prices and challenges with grocery delivery models.
For questions about the IRI data used in this report, please contact firstname.lastname@example.org