Circana is proud to be recognized in recent industry analyst reports, which for us reflects the value we provide our customers in the evolving consumer marketing and personalization landscape.

Recent Research

4 October 2023

GartnerĀ® Hype Cycleā„¢ for Consumer Goods 2023

Circana has been named a Representative Vendor in the GartnerĀ® Hype Cycle for Consumer Goods 2023 for Revenue Growth Management. The Hype Cycle provides CIOs an avenue for awareness and education on technologies to implement for competitive advantage in the market

Gartner, Hype Cycle for Consumer Goods 2023, Ellen Eichhorn, Sohard Aggarwal, Michelle DeClue, 4 October 2023

November 28 2023

The Forrester Waveā„¢: Retail Planning Platforms, Q4 2023

Circana is named a Strong Performer in The Forrester Waveā„¢: Retail Planning Platforms, Q4 2023. Circana was selected as one of the top 13 to be included in this prestigious report. At Circana, we consider this recognition of the direction retail planning is headed and the importance of retailer and supplier collaboration. Circana had the highest possible scores in Deployment Options, Scalability, Aggregate Demand Forecast, Partner Ecosystem and Pricing Flexibility & Transparency.

The Forrester Waveā„¢: Retail Planning Platforms, Q4 2023, George Lawrie, Nov 28, 2023

February 14, 2024

The Forrester Tech Tideā„¢: Retail AI and Automation, Q1 2024

Circana was listed as a representative vendor in the Forrester Tech TideTM : Retail AI and Automation, Q1 2024. The report highlights maturity and business value across various technology categories that support critical retail initiatives to support retail leaders in their strategic investment decisions. Circana is highlighted in the section on Retail Planning Platforms which are given a ā€œHighā€ value rating due to their ability to show data in real-time and integrate with e-commerce & extended aisle data.

Additional Industry Analyst Research
Featuring Circana

  • Forrester, US Online Grocery Quarterly Review: Q1 2023
  • Forrester, The Forrester Waveā„¢ for Marketing Measurement and Optimization, Q3 2023
  • Forrester, The Marketing Measurement & Optimization Landscape, Q2 2023
  • Forrester, Managing The Myths & Realities of Channel Conflict
  • Forrester, Rev Your Recommendation Engines With New Techniques
  • Forrester, Data Deprecation Requires a Marketing Measurement Reinvention
  • Forrester, The Marketerā€™s Guide to Retail Media
  • Gartner, Market Guide for Media Measurement
  • Gartner, Market Guide for Retail Assortment Management Applications
  • Gartner, Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications
  • Gartner, Market Guide for Marketing Mix Modeling,
  • Gartner, Market Guide for Consumer Goods Trade Promotion Solutions

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