The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018
 

Forrester has ranked IRI as a Strong Performer in this report “due to improvements in the integration of its traditional mix modeling, IRI Lift attribution tool, and Liquid Data platform.”

An IRI client interviewed by Forrester said, “So much of what we measure is integrated, so it is good to have one version of the truth.” This client also praised IRI’s balance of services and technology, telling Forrester, “I can dig into Liquid Data to find the story and tap its experts to dig deeper.”

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