Press Releases

IRI Thought Leaders to Share New Insights at Upcoming Virtual Events

How America Eats: The Snacking Frenzy in 2021 and Beyond

WHO: Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI®

WHAT: Lyons Wyatt will present another chapter of “How America Eats: The Snacking Frenzy in 2021 and Beyond,” where she will share a closer look at the snacking dynamics of 2020 and which trends will persist or change throughout this year.

WHY: 2020 was a standout year for the snack industry. As COVID-19 cases spread last year, so did the urge to snack. Certain snack categories exploded as consumers were less mobile, while other categories struggled. Now, as vaccines are becoming available and consumers begin taking cautious steps back into some aspects of normal life, Lyons Wyatt will share insights into how this will impact purchase dynamics throughout 2021 and the top 10 actions for consideration.

WHEN: April 1, 2021, at 1 p.m. CT

WHERE: Register here

IDDBA Webinar Series: Cheese Spotlight

WHO: Chris Costagli, Principal, Client Insights, IRI & Kelly Krumholz, Consultant, Client Insights, IRI

WHAT: Costagli and Krumholz will host a “Cheese Spotlight,” presenting an in-depth look at insights into sales growth throughout 2020, how COVID-19 impacted the category and how innovation in premium plant-based items have changed the industry.

WHY: As restaurant traffic plummeted due to the COVID-19 pandemic, consumers turned to their own kitchens for meal preparation. Cheese, of course, played a leading role in meal preparation and experienced tremendous growth in 2020. The impact of this new normal on the CPG industry and the cheese category was profound.

WHEN: April 6, 2021, at 11 a.m. CT

WHERE: Register here.

CHPA Annual Self-Care Leadership Series and Summit

WHO: Robert Sanders, Executive Vice President and Practice Leader, Health Care, Home and Mid-Market, IRI & Kristin Hornberger, Executive, Health Care, IRI

WHAT: Sanders and Hornberger will present the “State of the Industry: A Look Back and Forward,” which will showcase the performance of the consumer health care industry and the competitive landscape, including how the industry performed in 2020 and prospective growth opportunities for manufacturers in 2021 and beyond. This session also will feature a deep dive into changing consumer preferences and the unveiling of new attitudes and behaviors toward self-care in a post-pandemic society.

WHY: Both Sanders and Hornberger have a proven track record of delivering innovative “Growth Delivered” insights and solutions, generating industry thought leadership, uncovering client growth opportunities, and leading the transformation of client insight capabilities by fusing disparate data sources into one strategic approach.

WHEN: April 7, 2021, at 2 p.m. ET

WHERE: Register here.

FHA Match: Meat

WHO: Chris DuBois, Senior Vice President, Protein Practice, IRI

WHAT: DuBois will present a content session on “Pandemic & Protein Market Shifts – Lessons from U.S. & EU for Asia,” which will describe major changes that can be expected to stay and accelerate when COVID-19 recedes.

WHY: COVID-19 has driven unprecedented changes across the retail food world due to economic and social challenges. Consumers have gone through a full cycle of panic buying, stock up and experimentation with different proteins and cuts, as well as trying new shopping channels, such as e-commerce. With no end in sight, manufacturers and retailers will need to remain vigilant and continue to adjust to the new normal in order to keep consumers coming back for more.

WHEN: April 13, 2021, at 11:10 a.m. SGT

WHERE: Register here.

North American Millers’ Association Conference

WHO: Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI

WHAT: Lyons Wyatt will present findings on “Post COVID-19 Consumer Demand,” at the North American Millers’ Association virtual spring conference during her general session.

WHY: Understanding how to navigate consumer trends as they relate to occasions across the day — both in and out of the home — will be critical for success in 2021. Lyons Wyatt will share insights and actions to inform business strategies, including innovation.

WHEN: April 19, 2021, at 3 p.m. ET

WHERE: Register here.

The New Consumer—How Consumer Demand for Chicken and Eggs Has Changed

WHO: Chris DuBois, Senior Vice President, Protein Practice, IRI

WHAT: DuBois will reveal key insights into how the consumer demand for poultry meat and eggs has changed during the last year and how it’s expected to evolve in the second installment of the webinar series.

WHY: The market has evolved post COVID-19, and there have been changes in broiler, egg production and consumer demand. E-commerce is an increasingly important channel for producers and consumers; these findings will reveal which changes in the producer and consumer relationship will remain and which will fade away as the world enters a new normal.

WHEN: April 22, 2021, at 7 a.m. CT

WHERE: Register here.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.


IRI Contact:
Shelley Hughes
Phone: +1-312-474-3675

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