GROWTH LEADERS IN CPG
Each year, IRI partners with the Boston Consulting Group (BCG) on the annual Growth Leaders study, which analyzes the growth performance of hundreds of public and private consumer packaged goods companies.
For 2020, growth in measured channels for U.S. CPG accelerated significantly to 10.4%. This was due to shifts in consumer shopping and consumption during the COVID-19 pandemic, and growth was largely driven by volume and price/mix.
Although larger CPGs grew in 2020, they still ceded share to smaller manufacturers. Big brands were often out-of-stock in high-demand categories, and growth in the convenience channel slowed, which impacted large CPGs.
CPG Trends to Watch Post-COVID-19:
Growth Leaders Webinar
Growth Leaders Press Release
Previous Growth Leaders Research
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