Leadership: Jeremy Allen

President, IRI Market and Shopper Intelligence

Jeremy Allen is president of IRI Market and Shopper Intelligence, which supports IRI clients in drawing impactful and actionable insights and recommendations based on IRI’s industry-leading big data, analytics and IRI Liquid Data® technology platform. He is responsible for leading and further enhancing the company’s consumer-oriented intelligence solutions. 

Before joining IRI, Allen served as General Manager and Group President of NPD’s Checkout business. He joined NPD in 2015 as the Group President of Product after spending five years at Nielsen in multiple leadership roles, including Executive Vice President of Nielsen’s Marketing Effectiveness Business Unit. Before joining Nielsen, Allen worked at McKinsey & Company for 13 years, becoming a Partner in the firm’s Consumer Packaged Goods practice in 2005. 

Allen graduated magna cum laude with a bachelor’s degree in economics from Morehouse College and holds an MBA from the Harvard University Graduate School of Business Administration.