Leadership: Dr. Krishnakumar (KK) S. Davey

President, Strategic Analytics

Dr. Davey is the president of Strategic Analytics and a member of IRI’s Executive Leadership Team. Strategic Analytics is a growth-focused division, which leverages IRI’s granular and proprietary data, technology assets, and advanced analytics to develop practical and precise insights and recommendations around key sales and marketing priorities of senior executives at packaged goods and retail companies. The division is organized around four practices: revenue growth management, marketing productivity, retail productivity and strategic consulting.

Bringing to this role more than 25 years of experience at leading consulting, media/advertising, syndicated research and custom market research companies, Dr. Davey is focused on generating even further growth for the CPG and retail consulting practices at IRI.

Prior to joining IRI, Dr. Davey was a partner of the Consumer, Media and Technology practice at Oliver Wyman. He specialized in developing and applying analytic marketing solutions to solve a variety of business problems and provided strategic insights and direction. He has extensive experience in marketing modeling and marketing science as a practitioner and consultant to consumer goods, services, and B2B companies.

Dr. Davey has overseen large-scale strategic marketing engagements for some of the world’s leading consumer goods and services, packaged goods, media, technology, financial services, and B2B companies during his 25-year consulting career. His work experience spans the Americas, Europe, South Africa, and Asia, including the United States, Canada, United Kingdom, Germany, France, Brazil, Korea, Central America and Japan. Engagements have included pricing and trade strategy, demand assessment and offer design, marketing spend allocation and optimization, customer profitability improvement, corporate and brand repositioning, brand portfolio optimization, sales force effectiveness, channel management, new product launch, and marketing capability building. Dr. Davey has worked with a wide variety of survey and syndicated data, internal and external databases, marketing research tools and methodologies, and marketing science models.

Before joining Oliver Wyman, Dr. Davey was a general manager at WPP’s Grey Global Group/MediaCom, where he built and led its Marketing ROI Practice. Prior to that, he held management positions in the Analytic Marketing Consulting Practices at Knowledge Networks, McKinsey & Company, AC Nielsen, and ORC. At McKinsey, he directed marketing strategy, marketing spend effectiveness and branding engagements for a variety of leading firms in the consumer and B2B sectors during his five-year tenure. He was also a co-leader of the Marketing Science Center and Pricing Center at McKinsey.

Dr. Davey holds a Ph.D. in marketing modeling from Vanderbilt University. His dissertation on choice modeling won the coveted best dissertation award in the United States in 1991. He has published articles in leading journals, such as the Journal of Marketing Research, Journal of Pricing, Strategy and Management, Mercer Management Journal and McKinsey Quarterly and has spoken at a number of industry conferences, such as Marketing Science Institute conferences and Advertising Research Foundation conferences.