Kirk Perry is President and CEO of IRI. He joined the Company in May 2021.
Perry is a seasoned consumer products and brand strategist with more than 30 years of CPG and technology experience at two of the world's largest and most respected companies, Procter & Gamble (P&G) and Google. He has a deep understanding of the global consumer marketplace from both the manufacturer and technology-based service provider perspective, with first-hand experience in the U.S. and internationally.
At Google, Perry served as President, Global Client and Agency Solutions and was responsible for driving Google's global revenue with the world's largest advertisers and advertising agencies. In this role, he established and led a large team that helped Google's biggest global partners grow their businesses and shift marketing spend from offline to online. Perry expanded Google's Brand Solutions' footprint globally, growing its relationships and revenues with the world's largest advertisers and agencies.
Before joining Google in 2013, Perry spent 23 years at P&G. His most recent position was President of Global Family Care, where he led growth and innovation at the company's multi-billion global paper business, which included leading brands such as Bounty, Charmin and Puffs. He also served as Vice President, U.S. Operations and North America Marketing, P&G's biggest region. In this role, Perry oversaw the North American marketing and sales organizations and was responsible for media spend, customer scale programs, consumer understanding, sales operations and ethnic marketing.
His other positions at P&G included Vice President, North America Baby Care; General Manager, Northeast Asia Baby and Family Care; and Marketing Director, Korean Market Development Organization/Northeast Asia Baby Care – which included two 3-year assignments in Korea and Japan. He has also had brand marketing assignments for P&G's best-in-class products such as Crest, Metamucil, Pepto Bismol and Nyquil/Dayquil.
Perry serves on the boards of two well-known, publicly traded companies, e.l.f. Cosmetics, where he is the chair of the executive compensation committee, and The J.M. Smucker Company, where he is a member of the executive compensation committee. He has also been active with many non-profit organizations, including board affiliations with The Ronald McDonald House, The CityLink Foundation, City Team, The United Way Campaign Cabinet, March of Dimes (National and Regional), the University of Cincinnati Foundation and the University of Cincinnati's Bicentennial Commission.
Perry has also coached youth sports for more than 20 years. He and his wife Jacki have been married for more than 30 years and have four grown children.