IRI Virtual Cannes Clubhouse

The place where data and creativity come together.

ALL SESSIONS ARE NOW AVAILABLE ON DEMAND!

IRI hosted daily conversations with media industry leaders to discuss trends, challenges and unique opportunities to connect with consumers and innovative strategies to drive advertising efficiencies and sales performance.

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Content Sessions

Fireside Chat With IRI's New CEO, Kirk Perry

Bringing decades of consumer-packaged goods (CPG) experience and his insight from his most recent executive role at Google, IRI's new CEO, Kirk Perry, offers candid conversation about the future of advertising and data moving forward. As technology's ever-changing environment simultaneously throws up hurdles and creates new opportunities for all parties involved in CPG retail, Perry's expectations of and insights on the industry will pave the way for successful consumer engagement through media.

Time: Noon – 12:30 p.m. CDT

Speakers:
Kirk Perry, President and CEO, IRI
John McIndoe, EVP & Chief Marketing Officer, IRI

A New Twist on Privacy – Demystifying the Post-Cookie and IDFA World

As major ad platforms begin to block third-party cookies, it will become harder to track the activity of web users, forcing advertisers to fundamentally shift digital buying. This new twist on privacy makes it more important than ever to look at the implications for the industry as it navigates new data privacy and compliance rules. This session will explore the true impact on sales lift and will also offer up insights on how marketers and advertisers can embrace new opportunities.

Time: 12:45 – 1:15 p.m. CDT

Speakers:
Gareth Davies, VP, Product, LiveRamp SafeHaven
Nishat Mehta, Chief Product Officer and President, Media Center of Excellence, IRI

How Gen Z Is Defining the New Normal Post-Pandemic

For the youngest generation (Gen Z), particularly those between the ages of 18 and 23, the pandemic is a generation-shaping event that produced quarantines, school shutdowns, social distancing and unemployment. As Gen Z returns to in-person classes and jobs, registers to vote and charts their course to becoming future leaders, what are their views of the world, government and corporations? What would they do differently if they were CEOs? In this conversation, we'll discuss how marketers need to tune into these insights to connect with the next generation post-pandemic.

Time: 11:45 a.m. – 12:30 p.m. CDT

Speakers:
Shelley Zalis, Founder and CEO, The Female Quotient
Jennifer Pelino, EVP, Media Center of Excellence, IRI
Sydney Williams, FQ Next Gen Board of Advisors

Creating Brandwidth With Gen Z: Fueling Brand Discovery via Short-Form Video

Nearly half of Gen Zers aren't old enough to drive a car, yet they are driving global marketing and retail strategies around the world. Social media continues to wield great power and influence overall, and new research points to TikTok emerging as one of the most powerful product discovery tools with this generation. Attendees will learn about why brand connections are so powerful on this leading platform and will gain insights into what sets brands up to win with Gen Z, as well as how to avoid potential pitfalls in the quest to capture the attention and purchasing power of this newest generation of consumers.

Time: 12:30 – 1:00 p.m. CDT

Speakers:
Jorge Ruiz, Head of Measurement, TikTok
Lexi Sigesmund, Marketing Director, Campaigns, Chobani
Ryan Detert, CEO, Influential
Lynne Gillis, Principal, Survey and Segmentation, IRI

The Power of Intelligent Creative

The COVID-19 pandemic has forever altered consumer expectations and increased the need for creative hyper-personalization at scale. In this session, IRI and VidMob will discuss the power of Intelligent Creative – what it is and how it can fuel decisions to successfully reach the right audience, with the right message, at the right time and place. They'll share key learnings from recent Snap Ad campaigns and data and attribution strategies to create, optimize and measure campaigns and drive return on advertising spend and sales lift.

Time: Noon – 12:30 p.m. CDT

Speakers:
Elena Bond, Market Science Group Lead, Snap, Inc.
Steph Garofoli, Vice President, Partnerships, VidMob
Jennifer Pelino, EVP, Media Center of Excellence, IRI

Optimizing Campaign Results via Sales Lift Insights

Delivering incremental sales is the ultimate measure for productivity of an advertiser's marketing investment. For CPGs, without access to first party transaction data, connecting marketing investments with consumer behavior is a major challenge. Developing a collaborative, high performance team across advertiser, media platform, agency and measurement partner is paramount. Join IRI, Google, PepsiCo, and OMD to learn about the keys to generating actionable insights-based sales performance of media investment and how to successfully address challenge in a privacy-first environment.

Time: 12:30 – 1:00 p.m. CDT

Speakers:
Abby Finnis, Sr. Director, Global Marketing Digitization, PepsiCo
Erin Cross, Senior Account Manager, Food & Beverage, Google
Leon Shim, Senior Director, Marketing Science, OMD
Joe Conte, Vice President and Group Lead, Advertiser & Agency Media Investment, IRI
Tipton Gustafson, Vice President and Group Lead, Platform & Publisher Partnerships, IRI

The Innovation Imperative: How Shopper Marketers Can Accelerate and Win in 2021 and Beyond

Attend this lively discussion and friendly debate, featuring leaders from three Advertising Technology companies and the leader of IRI's recently acquired Ansa platform. This fireside chat will highlight the top 2021 Shopper Marketer innovations to improve the relevance and effectiveness of their programs and to avoid today's most common pitfalls.

Time: Noon – 12:30 p.m. CDT

Speakers:
Meggie Giancola, Head of CPG Strategy & Sales, Valassis
Matt Knust, VP CPG Sales, Aki Technology
Mike Pollack, Head of US Sales, Ogury
Mike Quinn, SVP & Group Leader, Media Center of Excellence, IRI

The Intersection of Marketing & Technology: How to Win With Retail Media Networks

Join us for an insider's view of the expanding retail media platform landscape. Gain insights into how CPGs can realize the high return on ad spend with targeted, measurable data, as well as how to navigate the intersection of marketing and technology in a post-pandemic world in which many pandemic-inspired online consumer behaviors will linger. The discussion will include why some campaigns outperform while others fail to hit ROAS benchmarks, how retailers can bring a longitudinal view of shopper behavior to determine the post-campaign impact and inform future action, and what skill sets are critical for the brand teams that work with retail media networks.

Time: 12:30 p.m. – 1 p.m. CDT

Speakers:
Abishake Subramanian, Senior Director and Head of Advertising & Partnerships, Sam's Club Media Group
Mike Ellgass, EVP, Retail Media Solutions

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