If you’ve been following Scott, you know how important it is to deliver the right message to the right customers at the right time. Otherwise, your ads feel intrusive, irrelevant and impersonal. You might as well yell, “Hey you! Look at meeeeee!”
Unfortunately, most advertising is not well targeted to the audience it’s intended to reach. Most marketers and media buyers may not even know who they are actually reaching because of the lack of audience transparency in the industry.
The real question is:
“How can you deliver the right message at the right time to the right people?”
There is a better way to find and activate against your desired target audiences – whether you want to reach current buyers, switch buyers in the category or launch a new brand.
By tapping into more complete consumer and sales data, advertisers and their agencies can make better targeting decisions and deliver more relevant messages to the right consumers.
How to Improve Audience Targeting for Your CPG Ad Campaigns
Find out how to stop yelling into a crowd. Join IRI to learn the easiest and most effective way to grow your CPG brand through better audience targeting. You’ll also learn the right questions to ask your data providers to ensure that you are getting the data the supports your business goals.
Jennifer Pelino, Senior Vice President, Advertisers and Agencies, Media Center of Excellence, IRI
Michael Ellgass, Executive Vice President, Technology and Retail Media Platforms, Media Center of Excellence, IRI
The recording and presentation slides are below. Read a summary of the information here. And don’t forget to check out and submit your brand’s information for a free audience sizing offer below!
Contact us at IRIMedia@IRIworldwide.com with any questions.